So, my last post was about how using AI can tank your credibility and how the public really doesn’t want anything to do with generated slop. But, bots are another thing that we all want to avoid, though the reasons aren’t obvious to those who don’t follow how the social media algorithms work. It used […]
Read More Why Bots Are Bad For Your Business
Literally anywhere you go, there are clankers offering you the “optimum AI experience”! There’s AI in your browsers, AI in your email, AI in your shopping, AI in your underwear drawer… and, no, that’s not an exaggeration. The problem is that AI is now so prevalent and ubiquitous that it seems utterly unavoidable. But, here’s […]
Read More Say No to Clankers: Ditch AIWhen you run an auto repair shop, you hire mechanics. When you run a coffee shop, you hire baristas. In both of these cases, you can clearly see how the people you hire directly affect your bottom line, which is why many business owners are reluctant to hire a full-time dedicated social media marketer – […]
Read More You want a social media freelancerYou have a great business, you have a brilliant idea, and now you’ve picked out a name. You have a logo, you have a domain, you have everything to you need to get wildly successful, right? Not so fast there, chief. If you don’t have solid – and consistent – content, you just have a shell […]
Read More Content is king: Why branding is more than a logoYou probably figured out that our last blog post was laying the foundation to the real star of our story, inbound marketing. Traditional marketing, during it’s long decline, is transforming into digital marketing, and the cornerstone of that is inbound. Inbound marketing is exactly what it sounds like: people coming to you for your business […]
Read More Inbound Marketing IS the New Marketing
