You want a social media freelancer

When you run an auto repair shop, you hire mechanics.  When you run a coffee shop, you hire baristas.  In both of these cases, you can clearly see how the people you hire directly affect your bottom line, which is why many business owners are reluctant to hire a full-time dedicated social media marketer – […]

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Content is king: Why branding is more than a logo

You have a great business, you have a brilliant idea, and now you’ve picked out a name.  You have a logo, you have a domain, you have everything to you need to get wildly successful, right?  Not so fast there, chief.  If you don’t have solid – and consistent – content, you just have a shell […]

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It’s a whole new marketing world

The invention of computers probably marked the beginning of the end for “traditional” marketing methods, even if it is taking decades to come down. I remember being twelve years old and logging into this novel thing called “Prodigy” – essentially a graphic interface for BBSs – and thinking that this was going to completely change the […]

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The real ROI of Business Intuition

Can you imagine a world where things like empathy and intuition were actually valued in a business environment? Scenario: A project manager is sitting in a management review meeting, and she’s assessing whether or not her project has a reasonable chance at ultimate success.  There’s something about the scenario, though, that doesn’t sit well with her. […]

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March 21st, 2016

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